They’re Real! mascara brings you bigger, bolder, sexier lashes! They''''re real! mascara lengthens, curls, volumizes, lifts and separates lashes for dramatic looks. With a glossy, jet-black, long-wearing formula that won’t smudge, clump, or dry out. How to use For what kind of makeup? The round brush head hugs lashes closer to the base for application with greater length and volume. Get ready to say goodbye to false eyelashes!