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60 ml
60 ml
VIRTUE

Product for Hair Radiance - Smooth Shampoo

817023022946
Cleans, Softens, Restores shine. A foaming shampoo, both a gentle cleanser and conditioner, that smooths hair to make it silky and disciplined. Virtue Smooth Shampoo effectively removes all traces of ... Learn more
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60 ml

VIRTUE
Smooth Shampoo

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60 ml 60 ml
240 ml 240 ml
17,95 €
Description
Cleans, Softens, Restores shine. A foaming shampoo, both a gentle cleanser and conditioner, that smooths hair to make it silky and disciplined. Virtue Smooth Shampoo effectively removes all traces of impurities, allowing repairing nutrients to penetrate the fiber. Frizz is tamed, hair is more disciplined, better hydrated and shiny. Formulated with Alpha Keratin 60ku, our new and exclusive protein, the shampoo and conditioner work as a powerful smoothing treatment to be used on a daily basis in the shower. These hair care products that work in synergy do more than just wash: they close the scales and, thanks to the active ingredients, tackle the cause of frizz.

- All hair types, especially curly, wavy or frizzy.
- Suitable for chemically treated or coloured hair.

HOW TO USE
Work a hazelnut of the product into a foam between the palms. Apply to wet hair and massage into the scalp, starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Tip
Virtue shampoos are highly concentrated care products. We recommend that you first emulsify the product in the palm of your hand with a little water and lather it before applying it directly to the hair.

TEST RESULTS
- 97% of women reported that their hair looked smoother.(1)
- 97% of women reported that their hair looked healthier.(1)
- 80% of women found their hair smoother and more moisturized.(2)

(1) Perception study carried out on 51 women who had used Smooth shampoo and conditioner as well as Smooth straightening cream for 1 week (7 uses).

(2) Perception study conducted on 45 women who used Smooth shampoo and conditioner for 2 weeks (10 uses).

MORE INFORMATION
The protein Alpha Keratin 60ku was discovered by Dr. Luke Burnett, a retired U.S. Army colonel specializing in regenerative medicine. In one of his research projects, he found a way to extract keratin protein from ethically harvested human hair. The human keratin protein extracted in this way is almost similar to the protein in our own hair, skin and nails. It is therefore perfectly assimilated by our body. This is the first time that human keratin has been used in hair care. Alpha Keratin 60ku Ciblage des zones abîmées. Acts by binding to the keratin fibres naturally present in the hair. Alpha Keratin 60ku acts as a cement by filling the gaps in damaged hair fibres. Alpha Keratin 60ku deeply repairs and makes hair stronger, shinier and healthier. We can repair and revive heavily damaged hair at its core. It's a first and a revolution.
Cleans, Softens, Restores shine. A foaming shampoo, both a gentle cleanser and conditioner, that smooths hair to make it silky and disciplined. Virtue Smooth Shampoo effectively removes all traces of impurities, allowing repairing nutrients to penetrate the fiber. Frizz is tamed, hair is more disciplined, better hydrated and shiny. Formulated with Alpha Keratin 60ku, our new and exclusive protein, the shampoo and conditioner work as a powerful smoothing treatment to be used on a daily basis in the shower. These hair care products that work in synergy do more than just wash: they close the scales and, thanks to the active ingredients, tackle the cause of frizz.

- All hair types, especially curly, wavy or frizzy.
- Suitable for chemically treated or coloured hair.

HOW TO USE
Work a hazelnut of the product into a foam between the palms. Apply to wet hair and massage into the scalp, starting at the nape of the neck, then lather the ends. Rinse thoroughly. For best results, follow with your favorite Virtue conditioner.

Tip
Virtue shampoos are highly concentrated care products. We recommend that you first emulsify the product in the palm of your hand with a little water and lather it before applying it directly to the hair.

TEST RESULTS
- 97% of women reported that their hair looked smoother.(1)
- 97% of women reported that their hair looked healthier.(1)
- 80% of women found their hair smoother and more moisturized.(2)

(1) Perception study carried out on 51 women who had used Smooth shampoo and conditioner as well as Smooth straightening cream for 1 week (7 uses).

(2) Perception study conducted on 45 women who used Smooth shampoo and conditioner for 2 weeks (10 uses).

MORE INFORMATION
The protein Alpha Keratin 60ku was discovered by Dr. Luke Burnett, a retired U.S. Army colonel specializing in regenerative medicine. In one of his research projects, he found a way to extract keratin protein from ethically harvested human hair. The human keratin protein extracted in this way is almost similar to the protein in our own hair, skin and nails. It is therefore perfectly assimilated by our body. This is the first time that human keratin has been used in hair care. Alpha Keratin 60ku Ciblage des zones abîmées. Acts by binding to the keratin fibres naturally present in the hair. Alpha Keratin 60ku acts as a cement by filling the gaps in damaged hair fibres. Alpha Keratin 60ku deeply repairs and makes hair stronger, shinier and healthier. We can repair and revive heavily damaged hair at its core. It's a first and a revolution.

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