What It Is: The bestseller that started it all—our iconic creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look.Who It's For: n/a.Why It's Different: The non-drying formula offers full-color coverage and comfortable, long-lasting wear. How To Use: Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with Lip Brush (sold separately).