The eye area represents 80%* of perceived age.
To preserve its beauty and power, Dior science has sought to understand it: an exclusive study conducted in 4 countries** has revealed the evolution of the eye area with age and according to shape.
As a result, Dior research has identified the 9 signs of aging*** that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index.
Super Potent Eye Serum is Dior's 1st age-defying and awakening serum that helps reduce the appearance of puffiness, fine lines and dark circles.
3 key active ingredients and 3 actions to correct the 9 visible signs of aging*** in one massage.
BRINGING NATURE AND TECHNOLOGY TOGETHER Composed of 92%**** natural-origin ingredients, Super Potent Eye Serum provides triple action: correcting, with its re-energizing longoza and firming rye extract; massaging, thanks to its double-patented applicator;***** and refreshing, due to the cooling effect of the cryo-flex massaging head.
After the very first massage, the eye area is instantly smoothed and visibly more radiant.
AN ULTRA-SENSORIAL HYDRATING FORMULA Infused with the eye contour serum’s fresh, ultra-luscious formula, the eyes immediately appear more open, luminous and awake.
The skin around the eyes seems firmed and smoothed, undereye puffiness and dark circles appear reduced, fine lines and wrinkles look diminished.
DOUBLE-PATENTED***** APPLICATOR: 360 CRYO-FLEX The wide massaging head, 7 smoothing waves and super flexible neck of Super Potent Eye Serum’s high-performance applicator are adapted to different types of eye shapes****** to reach the most delicate areas around the eyes.
* Eye tracking study, 12 male and female viewers. ** China, France, Korea and Japan. *** Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes. **** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included.
The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability. ***** Double patent delivered in the United States (US9427764 B2, US7883287 B2, US8292535 B2, U9016968 B2). Single patents registered in Germany (EP2739181 B1), Spain (EP2739181 B1) and the United Kingdom (GB2449141 B). ******
Tested on Asian and Caucasian skin. - From the 1st massage, the eye area is instantly smoothed and visibly more radiant. The eye area is fresher and lastingly hydrated.
- From the 1st week of applying Super Potent Eye Serum, fine lines, undereye puffiness and dark circles seem visibly reduced.
- After 1 month using Super Potent Eye Serum, the eye area is firmer and visibly toned.
A fresh, ultra-luscious texture for optimal fusion between the product and the skin around the eyes.
The integrated applicator limits contact with the air and fingers for optimal shelf life and freshness.
Composed of 92%* natural-origin ingredients, Super Potent Eye Serum’s formula includes:
- Biocellular longoza technology, which re-energizes the skin.
- Rye extract, which stimulates the skin for visible toning and firming action.
- Acetylated hyaluronic acid, which helps maintain skin hydration. * Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. Percentage of water included. The remaining 8% have been carefully selected to optimize the formula’s performance, sensory appeal and stability. Proven efficacy: In 1 massage: reduced appearance of puffiness In 1 week: reduced appearance of fine lines (-25%) and dark circles (-26%) In 1 month: visibly firmer eye contour (+64%)