Not content with keeping our lips, lashes, lids and cheeks looking flawless, Huda Beauty has unveiled the secret to perfectly ‘baked’ make up looks: Easy Bake Loose Powder. Supremely smooth, silky and ultra-finely milled, this sublime powder blends seamlessly into skin leaving a soft, velvety matte finish with a hint of sheen that’s a million miles from cakey, drying powders. Blessed with a beautiful, petal-esque perfume, it’s perfect for baking, setting make up in place all day long, blurring the appearance of fine lines and wrinkles and controlling shine throughout the day – all without creating a white cast or causing ‘flashback’ in photographs. Paraben-free, non-comedogenic and enriched with protective vitamin E, the easy-to-use loose powder leaves a beautiful airbrushed finish, subtly colour correcting and highlighting and leaving a translucent veil of colour on your skin – so you can bake without the cake! To suit your skin tone, there are eight sweet treat-inspired shades to choose from, including ‘Cupcake’, ‘Banana Bread’, ‘Cinnamon Bun’ and ‘Coffee Cake’, alongside neutral 'Sugar Cookie' – so grab your brush or blender and get ready to bake!*A bit baffled by ‘baking’? Huda’s ingenious ‘Insta Glossary’ describes it as applying a thick coat of translucent powder over your foundation in areas you want to look the brightest (often underneath eyes, along your jawline and down the centre of your nose) letting it sit for 3-5 minutes then dusting it off with a clean, fluffy brush.