Fullest Volumizing - Mascara

Non-Clumping Mascara

I love ❤️ it! It separates all my lashes & glides on smooth without any clumping... At age 74 yrs old I don’t have much lashes but this mascara really lengthens & fills them in... Thank You

I accidentally grabbed this Ilia mascara as I normally use the original one and realized once I got home, but since I had it I figured I’d try it. It does give great length but after a few hours it smudges and leaves black traces under my ey, as though I was tired and was rubbing my eyes. Will be retiring

The brush

The brush is way too big , doesn't hit lashes , hits face and the mascara seems dried out

Buy the other one instead

I have long lashes and have used a lot of mascara over time, and I think this is the worst one to date. It just does nothing for me and makes my lashes look clumpy and short in the worst way. I really like the other mascara and it doesn't do this. Ready to throw the whole bottle away even though I don't have a backup for holiday parties this weekend.

Great Choice

I really like Ilia’s mascara. I have had great coverage, and never worry about it clumping. Easy to apply and remove, this is important to me since I tend to develop eye infections with some other mascaras.

I love this mascara. I wasted so much money buying different mascaras not knowing of this one … Outstanding

Save some money

It’s smudges so easily, gives no length or curl. It’s hard to wash off as it’s just smudges, I feel like every time I get to the end of washing it off I’ll wake up with panda eyes still. Just not worth the money

Staying power: 0/10

First, the wand/brush is awkward for my hooded eyes. Not only was I unable to apply the product without getting it on my lids, I found it difficult to maneuver the wand to the base of my lashes to give them the lift I was seeking. Second, this product does not stay put for me, even with setting powder. Within 3-4 hours it migrated to below my eyes and was difficult to remove without removing my foundation and concealer, too. Lastly, this mascara gave me a headache every time I used it. My eyes are very sensitive to eye shadows and mascaras. I thought that “Clean Beauty” meant I would not have a reaction to it; however, I noticed that within an hour of applying it, I started getting a headache.

Could be better but not awful

Definitely is lengthening and provides good volume. It does smudge which I don’t love. I’m trying to find the perfect clean mascara. This is getting closer but is not perfect.

I would not buy

I used to use Tarte's Lights Camera Lashes for forever. It was my HG but they changed the formula which changed its performance. So I'd been shopping around and was using this mascara for a while before realizing it was responsible for ruining my lashes. It says it's not waterproof but it's a struggle bus to get it off, even with makeup removing liquids and balms. It made me lose eyelashes and prevented them from growing back. Once I switched to another mascara, Diorshow, my lashes grew back, and stopped shedding. Just my own experience but I would not recommend this.

love, super natural looking but really lengthening

Love! Long natural lash game strong.

I received a mini version as part of a holiday mini mascara set with a coupon for a full size. This was by far my favourite. Natural long lashes, say no more! I keep reaching for this over my BTS, but love both!