Flourish® - Φροντίδα Μαλλιών για Όγκο

This lightweight styling treatment adds noticeable volume and texture to fine or thinning hair. The creamy formula applies smoothly without leaving any buildup or stickiness. It gives hair a fuller, more lifted look while keeping it soft and manageable. Perfect for use with heat styling, and it plays well with other products. A great option for boosting body while supporting hair health over time.

This is my first time trying a thickening styling treatment in my hair care routine! Virtue products smell incredible, and this is no exception. My hair really loves this thickening treatment and makes it super full.

A must have

This product is super light weight and has strengthen my hair over time. I have naturally wavy hair and It has been my favorite product to use to style my hair. It is great for everyday use and nontransferable.

This styling treatment has a rich, creamy texture that applies smoothly and evenly. The scent is light and pleasant, noticeable without being overpowering. It makes my hair look fuller and feel more voluminous while still staying soft and manageable. There's no dryness or frizz, just healthy hair with added body and life.

Adds softeness, not volume

I have medium weight hair and my strands are on the finer side. My hair is easily weighed down by product and falls flat throughout the day. It is also a bit dry and frizzy. I find this product adds softness and shine but does not do anything for volume. I also dislike the scent of it. Overall would not recommend this product for anyone with similar hair.

Another good virtue product

New part of my routine. Really love this stuff. Good job volumizing with a small amount of product.

I have never received this. But they still make me write a review. I have nothing to say about the product. I wish I could try it and share my thoughts on it. I’m pretty sure it’s great. But I will never know

Nice

This is my first try at the brand Virtue and to my surprise it isn’t like most other thickening products which make my hair feel either weighed down or super tangly. Using just a nickel sized amount of product on damp hair this made my hair feel and look more voluminous and soft!!

Great styling treatment

This styling cream worked really good. I used the size of a nickel, and worked it into my wet hair. The initial smell was odd to me, but it went away. My hair dried soft and full. It had tons of body and shine!

good overall

Virtue has been one of my favorite brands for a while, so I was excited to try out this thickening treatment. The product smells great and *a little goes a long way* (please note that: i accidentally used too much and my hair felt heavy!) It does have a bit of a learning curve. Good product overall.

Not good for fine hair

I have long, fine hair, and this product turned it into a sticky, tangly mess! My hair type is 2a, and past my shoulder blades. I used the recommended nickel-sized amount and then blew it dry. I got a little bit of volume, not a ton, but then the next morning my hair was clumping together and wouldn't lie smooth no matter how many times I brushed it. Usually I can get 3-4 days out of a blow-out, but not this time. Maybe this is great for people with other, thicker hair textures, but for me this was a fail. Also, very strongly-perfumed, so beware. Not a bad scent (herbal), just strong enough to compete with any other scent you might wanna wear. I'll be sticking with Color Wow Xtra Large Bombshell, which does the job much better without any clumpiness or scent!

Amazing!!! I bought this with the hopes it would take my dull and thinning hair into a beautiful thick mane and it did!!!! It's soft and full!!!