Perfect Ending Split End Serum

A little disappointed

My ends looked better the day I applied this serum but I was hoping that it would "last" for a couple days before my next wash. The next day, my ends looked like they did before I started using this product.

Love this product but understand

Love this product but understand it is being eliminated, which is a real loss

Great potential with silicone substitutes

I was gifted this product and excited about it at first. I had been looking for a hair serum or oil that included keratin and/or hydrolyzed protein. This has an exceptional variety of oils, proteins and extracts that were seemingly selected with care for medium-high porosity hair and almost fit the bill. However, the heavy silicones (dimethicone, phenyl trimethicone) were a disappointment and seemed out of place. I expect to see these used by brands going for cosmetic over therapeutic value. I imagine the customers seeking a product like this want to avoid frequent use of harsh surfactants, unnecessary build up, dead weight dulling and minimizing the efficacy of beneficial nutrients. I didn’t drink the “silicones are evil” Kool-aid and I think there is a place for them in skin/hair products. But, the only reason to use dimethicone is to save money. It is similar or inferior to other options with its sole advantage being that it’s cheaper. With your company’s values and price point l would think volatiles, lighter/more soluble silicones, or certain cationic silicones would be reasonable without an appreciable price increase or profit decrease. Personally, my goal is to repair my hair damage. I prefer the major ingredients in products to serve a purpose beyond temporary visual appeal and not create new problems. There are numerous film formers, occlusives and sealants that can perform this task and contribute to damage repair. They may not have the refractive index of phenyl trimethicone, but this isn’t marketed as a “make my hair shiny” product. Competitors like JVN, Ceremonia, R&Co, IGK and Prose are utilizing these silicone alternatives, and at lower price points. I tried the product for a week to give it a chance. It was fine, but having to clarify more than twice monthly wouldn’t be worth it given the number it does on my hair.

Amazing!!!

Lightweight. Really helps to make my hair look softer and shine without any added weight!

Great

Fantastic scent, non greasy. My hair really is improving

Miracle product

This is the ONLY product I’ve ever used… vitamins included, that actually makes a visible difference in the texture of my hair.

Great product

I have very fine hair and this works great on my ends to fight dryness without making my hair oily. Highly recommend

Split End Serum

I love this magical potion. Smooths and soothes the broken frizzies instantly without stickiness or crunch and it smells sooooo good while doing it! Please don’t drop this amazing serum.

Must have for fine damaged hair

I have no words to describe this product. My hair damage and the frizz of broken hair is making me crazy. This product is super lightweight but effective at the same time. Wonderful!

Love it, makes my damaged

Love it, makes my damaged hair from bleaching it soft , smooth and looking and feeling healthy

It makes my hair fly

It makes my hair fly away..... I've used it twice and really did not like it. I have bought several other Virtue hair products and loved them! So this was dissappointing.

Terrible product

Terrible product I got a damage bottle with hardly any product. The dispe ser dosent work proprely . I Have sent numerous emails with no reply.