The Grasse region, in southern France, is closely tied to the history of Dior. Christian Dior himself settled near Grasse, to cultivate Dior flowers for Dior fragrances. Today, Dior has chosen the incomparable climate of Grasse and its unique terroir to cultivate its May rose and Jasmine.
As Dior Perfumer-Creator, François Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.
To bring Dior fragrances the finest ingredients, François Demachy travels the world in search of raw materials with rare qualities.
From 1947onwards Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier. He sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.
The bottle is a true art form at Dior. For some emblematic fragrances, the bottling is done by hand by the Dior Atelier Ladies. At the Dior manufacturer, they perpetuate a true artistic craftsmanship.