Blonde Perfecting Purple - Shampoo

Very hydrating. Made my hair soft. Other purple shampoos I have tried were drying.

Dried my hair

This shampoo does tone down brassiness, but it really dries your hair out. Now I'm trying to reverse the damage.

#1 purple shampoo out there

Love love love this product! I have a very brassy head because i am a natural brunette but this turns my hair to a nice ashy blonde every wash. Works so well every time leaving my hair soft and smooth

Very drying. Use with caution.

So… I’m torn. It’s super purple which will help neutralize brass. BUT it’s SOOOO drying that it stops me from using it. So that sort of overrides its effectiveness. It has the classic morrocanoil scent which I LOVE but just the fact that I can brush my hair out beautifully before I shower l, use this and it comes out as a dry mangled rats nest…. I won’t buy this again. Find another brand. This ain’t it…

Not worth it

Didn’t do anything for my hair. Even left it on for a few minutes.

Literally the best

I have tried many purple shampoos before and this one is my holy grail that I always come back to. I have very fine and thing hair, and I was worried about trying this the first time but it doesn’t weigh down my hair. It will not cause your hair to turn purple. It smells amazing. I use this once every two weeks and it gives me such a nice blonde refresh.

Got a sample from Sephora, felt like this shampoo was fine

Never again

This product is dangerous and should only be used by a licensed professional. I left this on my hair for under 1 minute as I could see my beautiful lightest ash blonde turning lilac purple. I quickly washed it out, I have patches of purple that will not wash out and my skin and nails are also stained. I will buy a clarifying shampoo shampoo to try to erase the damage done. Very pigmented. You’ve been warned.

Good if you want your hair purple

Products stays in hair and is so hard to wash out. I walk around with purple hair half the time. Also dropped the bottle and is split in half and leaked all over my shower. 👎🏻

I'm pleased with this purple shampoo!!

I bought this just to give my highlights a boost of brightness. Now that I have gone platinum blonde, I'm definitely going to be using it to keep my hair bright without brassiness. I love that it keeps my hair soft and shiny. And the smell is amazing!! The reason for the 4 stars is you shouldn't leave it in longer than it suggests on the bottle because it can leave your hair very dry (if not careful).

I love this purple shampoo! Smells so good and hydrates my hair. Only weird thing is I feel like sometimes it lathers up nicely and sometimes I have to use a lot to get it to lather.

I got this and the matching conditioner as a sample and my hair looks great!!!! I think I would definitely purchase this 😁